Cellar Connect

Planning


Every business is at a different stage in their direct sales journey. If you  are new to the game, want to maximise what you already have or see opportunities  to enter new and exciting channels, Cellar Connect is your perfect  partner for growth.


Project Management


We work on short and medium term assignments to get you up and running, fast track your plans, or reactivate a lagging project. Examples include: 
        
- Bring telemarketing and other marketing functions in house
- Research areas for growth and capital investment      
- Launch multi tiered perpetual wine club or allocation  programmes
- Develop corporate and direct wholesale sales accounts
- Instigate dropship customers, social buying groups and commission agents
- Develop merchandise, events and food service options
- Develop member rewards, loyalty programmes, and gift certificates
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Strategic Planning


An annual 12 Month Direct Sales Strategy plan will give you a staged and focused growth plan to build your business year on year.  It includes:

-An evaluation of your current activities
-Identification of gaps and opportunities
-Recommendations on software, systems and resource requirements
-Sales targets, forecast and budget
-Strategies and focus areas to increase mailing list signups and sales, such as wine clubs, drop shipping, events and tourism promotions
-Review and recommendations of website, collateral, signage and promotional material
-A multi-level communication strategy and 12 month time line
-A quarterly review of operations and results


  

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Cellar Connect
Michael van der Sommen
0448 241 172
michael@cellarconnect.com.au
Contact Michael for a chat about how Cellar Connect can help get your Direct-to-Consumer sales moving.