Not sure where to start?
These workshop and session outlines will give you an idea of the type of work we do.
Design or reinvigorate your Wine Club?
We review signup opportunities, package and price options, competitor activity, collateral and staff sales skills to get your club started or back on track
Competitor review and best practice analysis.
Club design- products, packs, pricing and shipment intervals.
Club member levels, benefits and offers.
Annual shipping plan and communication matrix.
Strategies for signing up, maintaining and engaging members.
Sales forecast, resource analysis and key metrics.
IT systems – recommend the best systems for your club management, communication. credit card processing and reporting,
Direct Sales Kick Start
For businesses with limited direct sales tools and experience
Introduces the basic requirements to get up and running, and start seeing results
Tips on developing the systems and to set the foundation for growth
Set up innitial goals and targets
Determine what data to collect and how to manage it
Determine a basic communication calendar
Introduce the best of the basic free or low cost ‘DYI’ online tools that will get you started, including website builders, ecommerce systems, basic CRM and email systems
Assist in setting up processes to send out your first campaign
Direct Sales Development
One-on-one session for wineries growing their direct sales
Ideal for businesses with some direct sales experience, and who are starting to invest in websites, ecommerce, clubs and/or cellar doors as a sales strategy.
Gives the tools and resources to set a better understanding of the direct to consumer environment
An understanding of the basics of loyalty marketing and how to apply to your business
Key aspects of data capture and management, segmentation, campaign construction, reporting, and administration
Covers fundamentals of customer acquisition and retention
A comprehensive review of your current direct sales programme, outlining opportunities for growth and investment
Direct Sales Strategy for Growth
Comprehensive planning session to assess the cellar door market, review your current offering, identify growth markets and investigate future ongoing sales and profit opportunities. This session will take a whole of business view, and will enable the business to develop a direct to consumer sales plan focussed on increasing revenue and profitability.
Covers three key areas, including:
Customer Acquisition
· Tourism Marketing
· Identify gatekeepers
· Identify target markets
· Marketing opportunities
Cellar Door Customer Conversion
· Cellar Door Staff and Service levels
· Event and activities
· Presentation and collateral
· Pricing and Offers
· Food and merchandise
Repeat Sales Growth
· Wine clubs
· Membership
· Events
. Direct Marketing
For businesses with limited direct sales tools and experience
Introduces the basic requirements to get up and running, and start seeing results
Tips on developing the systems and to set the foundation for growth
Set up innitial goals and targets
Determine what data to collect and how to manage it
Determine a basic communication calendar
Introduce the best of the basic free or low cost ‘DYI’ online tools that will get you started, including website builders, ecommerce systems, basic CRM and email systems
Assist in setting up processes to send out your first campaign
Direct Sales Development
One-on-one session for wineries growing their direct sales
Ideal for businesses with some direct sales experience, and who are starting to invest in websites, ecommerce, clubs and/or cellar doors as a sales strategy.
Gives the tools and resources to set a better understanding of the direct to consumer environment
An understanding of the basics of loyalty marketing and how to apply to your business
Key aspects of data capture and management, segmentation, campaign construction, reporting, and administration
Covers fundamentals of customer acquisition and retention
A comprehensive review of your current direct sales programme, outlining opportunities for growth and investment
Direct Sales Strategy for Growth
Comprehensive planning session to assess the cellar door market, review your current offering, identify growth markets and investigate future ongoing sales and profit opportunities. This session will take a whole of business view, and will enable the business to develop a direct to consumer sales plan focussed on increasing revenue and profitability.
Covers three key areas, including:
Customer Acquisition
· Tourism Marketing
· Identify gatekeepers
· Identify target markets
· Marketing opportunities
Cellar Door Customer Conversion
· Cellar Door Staff and Service levels
· Event and activities
· Presentation and collateral
· Pricing and Offers
· Food and merchandise
Repeat Sales Growth
· Wine clubs
· Membership
· Events
. Direct Marketing
